Saturday, 24 June 2017

Hi Folks,

We are back with another exciting chapter of Maxim’s blog, which is full of as delicious and spicy stories as our lovely clients’ food! We can’t thank our amazing clients enough for keeping us occupied with such exciting work.

How have we been?

Beginning of June marked the initiation of a roller coaster ride for our team. Which was fun, of course, no brainer! Since few months, we have been working day and night for Too Indian, a specialty restaurant with contemporary and fusion flavors and a brainchild of the famous restaurant chain, IMLY. Finally Too Indian was launched at the beginning of June with various exciting offers going through the pre and post-launch date.  The launch party was quite a big success laden with Delhi’s who’s who. After the launch, Too Indian also launched a ‘Go Green Campaign’, which was a hugely applauded by all. Honourable Union Minister for Steel Sh Birender Chaudhary, MP Manoj Tiwari and Union Law Minister PP Chaudhary felicitated the inauguration ceremony.

Another prominent client of ours is Country Inn and Suites, Kota for who we have slogged off and enjoyed every bit of it! Being the Communications partners of CIS Kota, we had been working on the project since quite long and finally the launch brought as much happiness to us as the brand itself. Just to remind you, CIS Kota is the first international 5 star property in Kota with remarkable facilities.

Father’s day was on 18th June and we have happily designed many collaterals, posters, FB posts, GIF’s and promotional offers for our beloved brands like IMLY, Raro, Oh So Stoned, Madin, Park Plaza to name a few. We hope our lovely wishes found families bonding over this beautiful occasion and celebrating Fathers who always stand strong and are always our backbone no matter what.

Where we are heading?

Apart from regular branding and communications projects, Maxim is venturing actively into social media marketing. We are handing online presence of many of our clients including their FB, Instagrams and Twitter marketing as well. The feedbacks have been wonderful even though this is a new horizon for us to explore our capabilities. We hope to keep growing and spreading into new prospects. Wish us good luck guys!

Monday, 1 May 2017

At Maxim Marcom Services, we believe in building brands that customers could relate to. In other words, we align brand ideology to the target consumer’s beliefs. This is what stands out Maxim Marcom in an ocean of creative agencies. Rather making empty promises, we deliver what we promise and what we promise is what we believe in. Our ideology has helped us to create many compelling brand experiences and today we will be throwing light on some of the latest developments with work that we are proud of.

Proud Moments!

We love all our clients alike but some have that extra edge to reach the stars. IMLY is one of such clients who have made a mark in F&B industry. Starting off from a single outlet in Rajender Place, New Delhi,

IMLY expanded to Noida, Rajouri Garden and now Gurgaon with their incredibly delicious food which won them ‘Times Food Award’ for ‘Best Veg Restaurant in Delhi’ consecutively twice in a row. The prestigious award was presented to IMLY in 2016 and they bagged it again in March’ 2017.

Being the brand and communications partner of IMLY, we are more than thrilled of this achievement. Maxim Marcom’s team has worked hard day-in, day-out on creating captivating brand identity of IMLY and without bragging, we too would be glad to take a little credit of this success.

Hottest Expansions!

We have been keeping quite busy with a couple of new clients. The up to the minute challenges of creating and implementing different brand identities for various brands excite us to the core.  

Of late, we’ve been helping the masterminds behind IMLY to come up with an even more impressive place to relax, chill and feel true Indian vibes with their new label, ‘Too Indian’. The restaurant will be a sure shot popular hangout packed with fun and excitement because the owners already hold hell loads
of expertise from their previous chains named, ‘Molecule’ and ‘Lights Camera Action’.

The eatery will be opening its first ever store in Rajouri Garden and food lovers can see next outlets in Gurgaon and Connaught Place soon after. Although the menu is still a mystery to us, what we know for sure is that the restaurant will be having a lot of artistic Indian food on the platter and some really nice quirky elements in their d├ęcor. While the logo and branding strategies are being worked upon, Maxim Marcom is delighted to be a part of the brand’s communication journey.

Furthermore, our continuing client, ‘Raro’ came to us looking for a new brand identity. Famous for their custom made sandwiches, Raro is well known for baking its own bread. With their fabulous sweet delicacies, they have got superb reviews at Zomato and other food websites. The existent logo didn’t seem to 
gel-well with bakery’s modern and luxurious approach. After going through a long trail of repetitive procedures to depict the real essence of Raro, we are quite pleased to have succeeded. The new Raro logo depicts class, extravagance, innovation and an assurance that your confection is baked-good.

We hope to keep contributing more to the branding and communications industry by collaborating with new clients and retaining old ones with fresh ideas. Simultaneously we promise to keep inspiring and motivating our followers with astounding work from time to time. Till then, Ciao!

Tuesday, 14 March 2017

Hey readers! Here's to a colorful year ahead post Holi :)

Time and again, we are always eager to stop by and say ‘Hi’ to our much-loved readers. Although we have been going through a madness mania presently, come rain or shine, these projects can never keep us apart from you. So while you’re on it, grab a cup of coffee and relax while we take you out on a trip with us!

How have we been?
The couple of months have been quite a roller coaster ride. The New Year came with numerous adrenaline-charged opportunities and we can’t help but share how delighted we are. We have been working with a plethora of clients. The ‘Precisely-Planned-Prudents’, ‘The Generous Connoisseurs’ and ‘The Mellows’, all were equally fun to work with. As rightly said in a Chinese proverb; ‘The gem cannot be polished without friction, nor man perfected without trials’.

Where’s the ship sailing to?
Holi was round the corner and Maxim Marcom - high on spirits! We were loaded with exciting projects for our classy and quirky clients alike. Brainstorming sessions, unconventional ideas, unusual visuals, computers cramped with software, printers jammed with new artworks, heaps of rough papers, everything was overflowing in our creative studio. The festive energy had engulfed us entirely. Our creative team wass busy prepping up  ‘graphic-deserts’ infused with couple of exciting promotional activities here, bunch of colorful and peppy artworks there, and sprinkles of witty copies on the top! Be it print or digital, our wings were actively spread everywhere on this festive occasion. Guess this is the right time to ask ourselves, are we all geared up to create something ‘off the beaten track?’ Yes, absolutely! (A unanimous chorus from Maxim Marcom team-In immensely thrilled voices, of course!)

What future beholds?
Well, no one knows that exactly, do they? But sure as hell we are on a meteoric rise since the beginning of this year. All thanks to our wonderful clients and round the clock enthusiastic team, we can proudly foresee a valuable increase in our KPI’s. Audacious? Not at all! We got your good wishes, duh! Hoping you all had a very colourful Holi! ☺
Let's unroll the magic of colors hereafter...

Friday, 4 November 2016

Social Media marketing For Branding your Business

Branding Agency  refers to different types of promotion which are intended to spread that brand. 

We provide integrated Advertising, Branding, Corporate &  Marketing communications . We handle end-to-end, turnkey solutions or one-off inspirational creatives, we help our clients combine the best of digital, social, print and electronic media to create memorable brand experiences for their customers, and take them from where they are, to where they want to be, in the shortest possible time.

Social media is a powerful medium for marketing and is equally impactful, only if  it’s used the right way. Getting started without any previous experience could be challenging.

Therefore it’s important to understand how Social media works and it’s even important to work accordingly.

Social media marketing has some codes which need to be cracked to obtain fruitful results from any marketing campaign. Here are some tips to crack the codes right :-

1. Listen
Listen more, talk less. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. Engage quality not just quantity 
It's better to have 1,000 online connections who read, share and talk about your content rather than 10,000 connections who disappear after connecting with you the first time. Remember quality trumps quantity, 

3. Be Patient
Social media and content marketing success doesn’t happen overnight. Commit yourself to the long haul to achieve results.

4. Build followers
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook , LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

5. Acknowledge
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

6. Be Accessible
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

Post what customers like, 

Share what customers follow 

and you will never go wrong!